This post may come as a surprise considering most of my other blogs revolve around fashion and advice for social media outlets. But despite loving all things pink and girly, I'm secretly a nerd with a passion for The Walking Dead. Going beyond the typical zombie apocalypse script, The Walking Dead provides incredible acting and character development that has helped to weave an even more interesting story line. While staying alive is of foremost importance in the show, the theme of how far the characters are actually willing to go is most prevalent. Every new episode shows how at least one character gives up another small piece of their humanity in order to survive.
While the "walkers" and show's main character's may display hopelessness and like there is no way out, luckily for us we have Twitter to vent our thoughts. The Walking Dead is very alive on Twitter and introduces a new hashtag days before the new episode premiere airs. Most recently, the show utilized #WhereIsBeth to promote the latest episode that aired last Sunday, November 2nd, "Slabtown."
@WalkingDead_AMC does a fantastic job of starting hype early in the week for an upcoming episode by introducing a hashtag that resonates with viewers. For those who do not watch the show, Beth Greene is a central character who was abducted by an unforseen group last season. For months, the show's characters nor viewers knew what had happened to her, until last Sunday night. #WhereIsBeth was introduced mid-week last week and continued until the show started. Once it did, the hashtags immediately changed to #Slabtown, #TheWalkingDead and user generated #Bethisode.
The Walking Dead twitter account live tweets during the entire course of the show but even better, they are constantly retweeting followers. This keeps fans engaged and excited about the show throughout the week. The result?
The Walking Dead is trending EVERY Sunday without being promoted along with other references to the show (notice Beth at the bottom). Tweeting before, during, after and engaging followers has proven to be a winning strategy for The Walking Dead and one that is easily adaptable for other television programs. So until next Sunday, #CAROL?!!
Check out The Walking Dead on AMC at 9 o'clock Sunday nights. And if you want to catch up, episodes are available on Netflix.
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